Year
2023
Client
Farasha Threads
Category
Portfolio
Product Duration
1 - 2 Weeks
The logo design for Farasha Threads is rooted in the brand's name and its meaning. "Farasha" translates to "butterfly" in Urdu, which inspired the incorporation of a butterfly element in the logo. The design aims to convey freedom, beauty, and transformation, reflecting the brand's mission to help individuals express themselves through fashion.
Logo: The custom typography used for the letter mark is designed to be elegant and sophisticated, reflecting the brand's high-end aesthetic.
Letter Mark: The butterfly logo is a stylized representation of freedom and beauty. Its wings are designed to be abstract, yet recognizable, symbolizing the brand's ability to help individuals spread their wings and express themselves.
Color Palette: Soft, muted green that represents growth, harmony, and balance & a deep, rich green that symbolizes luxury, sophistication, and nature.
Typography: The font used for the brand is Ardiga, a elegant and refined typeface that complements the brand's sophisticated aesthetic.
Pattern: The pattern designed for Farasha Threads features subtle, intricate details inspired by nature. The pattern adds an extra layer of depth and visual interest to the brand's packaging and marketing materials incorporating the letter mark.
