Year
2022
Client
Enchanted Sheets
Category
Portfolio
Product Duration
3 - 4 Weeks
The name “Enchanted Sheets” symbolizes a blend of mystique and refinement. The goal was to create a visual identity that represents sophistication, durability, and the tactile richness of leather. Competitor analysis pointed to clean, balanced logos with artisanal depth—perfect for a brand focused on international appeal and online sales.
The logo is crafted using elegant yet strong typography, paired with minimalist iconography to convey a premium, handcrafted feel. A muted, earthy palette complements the natural texture of leather. The final mark reflects both charm and reliability—designed to resonate across packaging, labels, and digital platforms.
The Enchanted Sheets website was designed to create a seamless and immersive shopping experience that reflects the brand's luxury positioning. Built on Shopify, the site showcases products with high-resolution imagery, clean layouts, and subtle animations. Navigation is intuitive and minimal to keep the focus on craftsmanship. With international buyers in mind, the platform is fully responsive and optimized for performance, conversions, and storytelling.
